HISTORY
BELS Ltd is a family-owned business that opened in 1991.
We went through different development stages while searching for our unique identity. Over time our interest towards a healthy lifestyle grew bigger and bigger. That motivated us to turn to naturally pure ingredients - something all too scarce and overlooked in today's hectic and busy daily lives.
Като производител на замразени храни, ние притежаваме собствена търговска марка “БЕЛС”, която включва над 100 асортиментни единици – замразени зеленчуци и смеси, замразени плодове, картофи и картофени продукти, тестени изделия, традиционни български храни.
We have created and developed our own logistics and distribution network. We also work with distribution centers of national and international retail chains.
We aim for leadership in the clean foods market, to create new products, to develop our knowledge and skills and to learn from the leaders in the Bulgarian, Mediterranean, and world cuisine. We strive to contribute to the preservation of Bulgarian traditions, healthy eating and good food in the current Bulgarian cuisine and culture.
MISSION
HEALTH FRIENDLY
We produce high quality foods that contain only fresh, natural, freshly-frozen ingredients. This is our understanding of naturally pure food!
TARGET MARKET
Among our customers are companies in the food industry, catering companies, restaurant chains, fast food outlets and others - professionals in food preparation. We have valuable partnerships with supermarket chains, stores and retail outlets that offer frozen goods for the household.
TIME ADVANTAGEOUS
The products that we offer can be prepared fast and easy, with minimal additional ingredients. Thus we achieve an excellent result - healthy food at an affordable price, quick and easy to prepare!
EXCELLENT TASTE
Our selected staple products are grown in pure, natural conditions, concentrating sunlight and natural flavour. They are picked and processed in the peak of their quality. The recipes we use are based on the traditions of national and Mediterranean cuisine and this way we achieve the excellent taste!