HISTORY
BELS Ltd is a family-owned business that opened in 1991.
We went through different development stages while searching for our unique identity. Over time our interest towards a healthy lifestyle grew bigger and bigger. That motivated us to turn to naturally pure ingredients - something all too scarce and overlooked in today's hectic and busy daily lives.
As a frozen-food manufacturer, we own our own brand "BELS" which includes over 100 assortment items - frozen vegetables and mixes, frozen fruits, pasta and traditional Bulgarian foods.
We have created and developed our own logistics and distribution network. We also work with distribution centers of national and international retail chains.
We aim for leadership in the clean foods market, to create new products, to develop our knowledge and skills and to learn from the leaders in the Bulgarian, Mediterranean, and world cuisine. We strive to contribute to the preservation of Bulgarian traditions, healthy eating and good food in the current Bulgarian cuisine and culture.
MISSION
HEALTH FRIENDLY
We produce high quality foods that contain only fresh, natural, freshly-frozen ingredients. This is our understanding of naturally pure food!
TARGET MARKET
Among our customers are companies in the food industry, catering companies, restaurant chains, fast food outlets and others - professionals in food preparation. We have valuable partnerships with supermarket chains, stores and retail outlets that offer frozen goods for the household.
TIME ADVANTAGEOUS
The products that we offer can be prepared fast and easy, with minimal additional ingredients. Thus we achieve an excellent result - healthy food at an affordable price, quick and easy to prepare!
EXCELLENT TASTE
Our selected staple products are grown in pure, natural conditions, concentrating sunlight and natural flavour. They are picked and processed in the peak of their quality. The recipes we use are based on the traditions of national and Mediterranean cuisine and this way we achieve the excellent taste!
ENVIRONMENTALLY RESPONSIBLE
INNOVATIVE COOLING SYSTEM
Our modern and innovative refrigeration system works on the basis of carbon dioxide, which is a natural component of the atmosphere. Many industrial refrigeration systems run on Freon, a gas that destroys the ozone layer of the atmosphere. By comparison, the global warming potential (GWP) of carbon dioxide is 1, while the GWP for Freon is 3,800!
REUSABLE WASTE HEAT
As a frozen products business, we use refrigeration equipment that generates a large amount of waste heat. We utilize this energy by using it in both manufacturing processes and for domestic needs.
RECYCLING
We have invested in a system for separate collection and waste recovery. Our goal is to close the circle and reach zero waste from production activities.
MINIMIZING OUR CARBON FOOTPRINT
We generate much of our electricity through our own photovoltaic plant to lower our carbon footprint on the environment!
