HISTORY
BELS Ltd is a family-owned business established in 1991.
In those uncertain times, as we were finding our path, we went through several stages of development. Over time, our interest in healthy nutrition grew stronger, motivating us to seek products that are naturally pure food—something increasingly rare and often overlooked in today’s fast-paced and demanding daily life.
As a producer of frozen foods, we have our own brand, “BELS,” which includes over 100 product items—frozen vegetables and mixes, frozen fruits, potatoes and potato products, dough products, and traditional Bulgarian foods.
Sales are carried out through our own developed logistics and distribution network, as well as through distribution centers of national and international retail chains.
Our goal is to be a leader in the market of naturally pure frozen foods, to innovate, develop, and learn from the best examples of Bulgarian, Mediterranean, and world cuisine. We strive to contribute to preserving traditions, promoting healthy eating, and maintaining good taste in Bulgarian cuisine and households.
MISSION
HEALTH FRIENDLY
We produce high quality foods that contain only fresh, natural, freshly-frozen ingredients. This is our understanding of naturally pure food!
TARGET MARKET
Among our customers are companies in the food industry, catering companies, restaurant chains, fast food outlets and others - professionals in food preparation. We have valuable partnerships with supermarket chains, stores and retail outlets that offer frozen goods for the household.
TIME ADVANTAGEOUS
The products that we offer can be prepared fast and easy, with minimal additional ingredients. Thus we achieve an excellent result - healthy food at an affordable price, quick and easy to prepare!
EXCELLENT TASTE
Our selected staple products are grown in pure, natural conditions, concentrating sunlight and natural flavour. They are picked and processed in the peak of their quality. The recipes we use are based on the traditions of national and Mediterranean cuisine and this way we achieve the excellent taste!